Overall project coordination for an international product launch event with 13,000 participants
In general, the time available to train sales teams prior to an official product launch is limited.
For a new product launch our client, an automobile manufacturer, was planning a 6-week central launch event at one single location to train and motivate 13,000 sales consultants and sales managers of different nationalities.
Having implemented a lean project structure integrating all stakeholders, we provided the necessary methods and tools for the effective planning and monitoring of the project.
In close collaboration with the client our international team took care of all daily coordination and communication tasks with the 22 participating markets.
During the event we were responsible of making sure that project operations ran smoothly and that expenses stayed within the budget.
A satisfaction survey showed very positive results among the event’s participants.
Apart from our high commitment, our client was particularly impressed with the structured project planning, the transparent project objectives, the clear communication as well as the efficiency of the project team.
These were also the determining aspects in the client’s decision to give us the responsibility for the client’s following product launch event.