Nowadays businesses face the constant challenge of creating and maintaining competitive advantages in order to remain successful in saturated markets with increasing change dynamics and competition.
Therefore, changes in all areas have to be carried out in ever shorter intervals.
These changes affect strategy, processes, structures, systems and especially employees.
The active business development and the successful execution of changes rank thus among the essential leadership tasks of the top management.
In order for the initiated change processes to have an impact in practise, senior management have to dispose of profound change management know-how and specific tools.
Managers still underestimate the importance of the human factor in change processes. A central challenge lies in giving employees new perspectives on existing topics as well as preparing and motivating them for changes.